Hello, how is your narrative?
A strategic narrative is the most remarkable story. When done well, it resonates. Setting up its fundamentals often implies a different paradigm. Right at that point, companies need help constructing or reconstructing their strategic storyline.
Why a narrative?
A strong narrative embodies the company’s growth from past situations to current viewpoints and future perspectives. It is about how the company perceives value and how it is created. It reveals what people involved find indispensable in relationships.
What makes you tick
Altogether, a narrative explains what makes the company tick. Stories have recognizable patterns, and in these peope find value and grip. Fact remains that it is not an easy task to articulate who or what the company is, why it exists and why it does what it does.
Need food for thought?
We can help you with shaping beauty for others out of your brand or personal plot.
A narrative in a clear context
Narrative & Content Strategy = Content Supply Chain
A content strategy implies a continuous information flow or flux. Content is always on the move to better, faster, more creative, more client driven. We call this cycle: The Content Supply Chain. This implies strategy, the cause of content, the team that makes it and the funnel that it follows. The most important goal of your content should be the right context. When values get understood and matched with the right content, the word gets out authentically and effectively.
Vivacious and engaging
The strategic narrative is very much connected to all of your content. Under the vast influence of media, our storylines have changed considerably. They’ve become nonlinear, involved and above all, engaging. Today is pull over push. Before you start with a content strategy, make sure your narrative is on fleek.
Why hire a strategist?
Let’s be clear: while a content strategy includes some degree of planning, that’s not the biggest benefit of hiring a strategist. The biggest benefit offered by a content strategist is defining your narrative and managing the supply chain that produces perpetual and genuine content.