Let’s be clear: content planning is not strategy. While a content strategy includes content planning, that’s not the biggest benefit of hiring a content strategist. The biggest benefit offered by a content strategist is managing the supply chain that produces […]
Making your company customer centric isn’t a bad thing, unless it generates too much choice and paralyzes your clients when they try to make informed choices.
Saturation over satisfaction
As the concept of customer centricity grew, companies began to focus on […]
Your company may have an outstanding story to tell. You may have meaningful data to support your story. Hopefully, you have both. Your content strategy magic will start when you find the best way to marry data and content.
Big Data […]