2020 every day, bite size strategies

2020 every day, bite size strategies

The European Commission introduced Europe 2020 as a strategy for smart, sustainable and inclusive growth. Back then, in 2010, we were emerging from an unprecedented crisis and needed to address impactful, long-term challenges. The strategy was designed to help Europe...
B2B Content Strategists: Stop Writing for Businesses!

B2B Content Strategists: Stop Writing for Businesses!

B2B content is intended to engage existing and potential customers. And, while customers do work for businesses, you can’t engage them with impersonal content directed at a mass entity. If you struggle to create appealing content, you need to stop writing for...
How Does Culture Affect Local SEO?

How Does Culture Affect Local SEO?

As a content strategist considering local SEO rules for a client’s website, should you also keep the local culture in mind? The culture of any given area determines the marketing vernacular that consumers will understand and what kind of language may offend. If...