A good strategist is a blue banana!

A good content strategist is a blue banana, a creative yellow character with a blue lineair coating.

Someone who can think factual, creates leverage and expands creatively. A bit of a strange fruit but very much in the now. How often do we talk about T-shaped people and cross-functional teams, transforming silo’s, chimneys or whatever nominator you have for working together 😉 The blue banana will climb over walls.

A content strategist needs to combine key business and customer insights into a strategy that can be flexible as the needs of your business , team and your customers change. This type of flexibility can only be reached when you have strong internal processes that you can combine with a sensitivity to market trends, client sentiment and a healthy brand voice.

Funnel insights!

A strategist will work with every discipline within the company in order to gain insights that will drive content, will forecast requirements over a long period of time, and will build the structure required to achieve content flux.

The strategist can steer away from limited reach and unstructured networks to create an overall cross-platform strategy. In order to reach a well-orchestrated flow of information.

The myth about content strategy

Developing a content strategy is often seen as expensive, far-fetched and undefined.

Those days are over! Content strategy shouldn’t be something that’s defined in a long report produced after a series of lengthy meetings.

Instead, your strategy needs to be updated on a regular basis and must take into account market insights from each of your company departments, from sales to production to customer service.


The landscape of strategy has changed dramatically in the last decade