A good strategist is a blue banana!
A good content strategist is a blue banana, a creative yellow character with a blue lineair coating.
Someone who can think factual, creates leverage and expands creatively. A bit of a strange fruit but very much in the now. How often do we talk about T-shaped people and cross-functional teams, transforming silo’s, chimneys or whatever nominator you have for working together… The blue banana will climb over walls.
To drive content you need insight.
A strategist will work with every discipline within the company in order to gain insights that will drive content, will forecast requirements over a long period of time, and will build the structure required to achieve content flux. Accomplishing a strong internal process, sensitivity to market trends, client sentiment plus a healthy brand ego.
The myth about content strategy
Developing a content strategy is often seen as expensive, far-fetched and undefined. Those days are over! Content strategy shouldn’t be something that’s defined in a long report produced after a series of lengthy meetings.
Let's update it, always and ongoing..
A strategy needs to be updated on a regular basis and must take into account market insights from each of your company departments, from sales to production to customer service. It is all volatile these days…